Anna Schoon

La Forza D’amore

 'LA FORZA D'AMORE', A WOMENSWEAR A/W 2024 COLLECTION. DELVING INTO MY ITALIAN FAMILY HISTORY, SPARKED INSPIRATION, IN PARTICULAR THE LOVE STORY BETWEEN MY GREAT GRANDPARENTS, LIVIA AND ENRICO. THEIR PATHS MIRACULOUSLY CROSSING ON THE PONTE VECCHIO IN FLORENCE, GAVE ENRICO THE OPPORTUNITY TO RESCUE HIS NEW FOUND LOVE, LIVIA, AND HER FAMILY FROM THE BOMBARDMENT OF THEIR HOME. A FUSION OF MILITARY INSPIRED DETAILS, IN PARTICULAR WITH REFERENCE TO 'SAM BROWNE BELTS', COMBINED WITH AN HOURGLASS SHAPE, INSPIRED BY THE CURVATURE OF THE BALUSTRADES, FEATURED IN ITALIAN ARCHITECTURE, INFORMS THE CINCHED AND BOXY SILHOUETTE ACROSS THE COLLECTION. A FOLLOW- ON SPRING SUMMER 2024 COLLECTION, ‘AL MARE’ (THE BEACH) EXPLORES THE 1960’S FASHION ALONG THE ITALIAN COASTLINE IDENTIFIED IN ARCHIVAL FAMILY IMAGERY AND FILM. RE-INVENTING MASCULINE ELEMENTS INTO GARMENTS SUCH AS ‘THE TIE’ AS WELL AS BLENDING TAILORED ELEMENTS WITH BEACH WEAR CREATING LOOSE, CONTEMPORARY, TAILORED PIECES FOR THE SUMMER MONTHS.

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