Chloe Hitchinson
can you see me?
Drawing influence from the functionality and practicality of sportswear “Can you see me?” is a lifestyle collection designed for the modern, active woman. Utilizing technical fabrication and sportswear manufacture the collection comprises of contemporary and logical garments that are fit for purpose. Pieces are afforded unique design features that accommodate for changing environments and situations. Road signs and the idea of high-visibility heavily influence garments to ensure the wearer can be seen in all light conditions. Retro-reflectivity and photo luminescent elements feature throughout in the form of applique and paneling. Oversized silhouettes derived from moulage
work allow the wearer to “climb inside” pod-like structures, and can then be adjusted to fit the body. A vibrant colour story featuring fluorescent orange, yellow and electric blue reflects the consumers’ energetic lifestyle.
Despite being marketed as a lifestyle collection main competitors will include high-end sportswear brands such as Nikelab and Adidas by Stella McCartney due to functional design and contemporary aesthetic.