Emelia Erland

Inspired by environmental and societal changes and issues, I am a predominantly womenswear designer with a talent for strongly narrative, conceptual collections driven by thorough, academic research. The potentials of collaborations between fashion and science excite me hugely; I feel that fashion design innovation in response to issues of both climate change and consumer demands of increasingly responsive and personal products, will be hugely dependent on the success of such collaborations.

Inspired by the exciting developments in sustainable design and the current climate of change around environmental issues, my A/W 2018/19 womenswear collection describes the narrative of todays society and it's progression towards environmental sustainability.
'Kinoko' is the Japanese translation of the word 'mushroom', referring to the innovative mycelium based bio-textiles 'Muskin'. The materials features in the collection, both literally and as aesthetic inspiration. A classic suit, representing the old, un-environmental urban values, is slowly taken back by creeping mycelium inspired embroidery, and gradually deconstructs throughout the collection into loose kimono inspired garments.

Antarctic Windbreaker
A collaboration between myself, Andrea Zapp (Senior Research Fellow at MMU) and the British Antarctic Survey produced a unisex antarctic themed windbreaker. The garment features prints utilising BAS imagery to promote the struggles of migratory antarctic birds, and the work being done to address this by BAS researchers.

End to End
Building on the British Antarctic Survey’s ‘Data as Art’ project, I have designed a SS 2019 collection using BAS’s data maps recording and predicting ice shelf collapse to aesthetically influence print and design details. In order to promote awareness of the struggles of native, traditional inuit cultures due to climate change, and the amazing work done by BAS researchers to address these issues, the costume and uniforms of both are also heavy influences.