Lost Harbour Pre-Fall 18 collection focuses around the lost fishermen of Hull. Directing towards their masculine and oversized silhouettes of water-resistant anoraks and wide, loose fitted garments. All with functional elements including, angled pockets, drawstring hoods and waists with toggles and buttoned up to the neck plackets with chunky zips underneath. Also focussing on their heavy duty, water resistant and waxed coated fabrics, interpreting this into hand-coated fabric by coating cottons with pva glue to create a PU coated feel. Incorporating these outerwear fabrics as a contrast for undergarments. Injecting unusual textures influenced from obscure underwater nature such as sea corals and urchins. Creating these textures into extravagant, voluminous shapes with ruching details as well as including an assortment of pin-tucks and wave-tucks. These elements will be inserted into areas of this collection such as storm flaps, sleeves and even within full garments. Knitwear will also be a part of this collection, focusing on fishermen Guernsey smock knits, taking these into an oversized fit with large, chunky rib necks, cuffs and hems for a masculine style and also adapting the knitwear into a more contemporary approach by introducing voluminous fringing in areas of the knit, influenced again from obscure sea nature and old fishing nets found on harbours.
The muse inspiring this collection is called Megan Ellaby who is a blogger and fashion influencer. She is carefree and a relaxed individual yet classy as well as savvy! She is exclusive with her style, wearing effortlessly edgy clothing that includes a mixture feel of masculinity and femininity, which makes her style very versatile. She likes to wear anything from high-street to high-end/ designer. She will drive the overall look of this Pre-Fall collection with her sophisticated yet unique style and playful accessories.
The competitive market level for this collection would be high-end/ designer level, competing against brands like Marni and Sacai, as their designs and overall concept have a similar influence like this collection does. They use fabrics that contrast against one another and use them in a way that you would not think of using, for example: using a stuff, lightweight pvc for a top/ skirt or creating extreme plisse textures out of coated cotton fabrics. These certain brands/ designers fit within my market level from the overall feel of the garments, details and how seams and fastenings have been finished.